CREATE YOUR OWN MODELIER

HGEMONA$ has built a distinctive identity within the Greek rap scene, with a sound and visual language that are immediately recognisable.

When we created his Modelier, the idea was never simply to place a name on a dial. We wanted the watch to feel connected to his world and to carry details that already had meaning to him.

The result was a completely custom dial built around his own visual references, including the spider motif and the distinctive 187 detail. Each element was carefully brought together into a design that feels bold, personal and unmistakably his.

The finished piece became more than a custom watch — a one-of-one Modelier shaped around the identity of the person wearing it.

This build began with a message from one of our returning clients, who wanted to create a special birthday gift for his mother.

We worked together on the direction of the watch and prepared a custom dial design for his approval before moving forward with the build. Once the design was confirmed, we brought every detail together to create a piece made specifically for her.

The result was a one-of-one Modelier timepiece designed not simply as a watch, but as a personal birthday gift with meaning behind it.

This project began with a clear direction: the client wanted a watch with a stronger street character, something that would feel natural with his everyday style and lifestyle.

We worked through several dial concepts together, exploring different ideas until we found the right direction. The final design introduced a bold red graffiti-inspired graphic across the dial, giving the watch a more expressive and unconventional identity.

Once the concept was confirmed, we brought the full build together around that visual language. The result is a one-of-one Modelier made to feel less traditional, more personal and unmistakably street.

This project started with one clear personal detail: the client wanted his nickname, “SHARK,” to become part of the watch itself.

From there, we developed the dial around that identity, shaping the design so the name would feel integrated into the watch rather than simply added on. The strong red dial gave the piece the bold character the concept called for, while the custom lettering made it unmistakably personal.

The result is a one-of-one Modelier built around a name that already meant something to its owner — now carried on the wrist.

This project came to life through our collaboration with Giannitsas, co-founder of the Greek clothing brand One of One.

Following one of the brand’s drops, which went on to sell out, he wanted to create something personal to mark the moment — a watch that could serve as a reminder of the achievement and everything behind it.

Together, we created two unique timepieces. This particular build features the One of One name on the dial alongside one of the brand’s signature phrases, bringing elements of its identity directly onto the watch.

More than simply a custom design, the piece was created as a personal milestone — something made to carry the memory of a defining moment on the wrist.

You can also watch Giannitsas share his thoughts on the finished piece on our Instagram.